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It was late 2014 that I grew my first beard. I had just left the military, and as we all know, they are not a fan of facial hair. So like most veterans when they have wrapped up their service, they want to see what their facial hair is like. I was no different. I wanted to see what my beard could do.
Pulpo means "octopus" in Spanish, so I came up with PBO as a way to honor my heritage, as well as represent the inherent natural badassness of the octopus I saw. I thought that represented quality of my oils, my drive, and my determination to bring the best oils possible to the world of beards.